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    What is digital marketing?

    This would be the first and the most basic question one would come up with if he is reading about Digital Marketing for the first time. In a nutshell, digital marketing refers to any marketing method conducted through electronic devices that utilizes some form of a computer and internet. In short, online marketing conducted on the internet is digital marketing. 

     

    In this process, a business might leverage websites, search engines, blogs, social media, video, email and similar channels to reach customers. Unlike traditional marketing—which is static and often referred to as “one-way” communication—digital marketing is an ever-changing, dynamic process. Digital marketing provides an avenue for two-way communication between a business and its actual or prospective customers. 

     

    Businesses ensure that their digital marketing efforts reach maximum customers, by targeting the platform where they spend most of their time. 

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