This would be the first and the most basic question one would come up with if he is reading about Digital Marketing for the first time. In a nutshell, digital marketing refers to any marketing method conducted through electronic devices that utilizes some form of a computer and internet. In short, online marketing conducted on the internet is digital marketing.
In this process, a business might leverage websites, search engines, blogs, social media, video, email and similar channels to reach customers. Unlike traditional marketing—which is static and often referred to as “one-way” communication—digital marketing is an ever-changing, dynamic process. Digital marketing provides an avenue for two-way communication between a business and its actual or prospective customers.
Businesses ensure that their digital marketing efforts reach maximum customers, by targeting the platform where they spend most of their time.